ABSTRACT
YouTube videos have been a significant source of public health and food safety misinformation during the COVID-19 pandemic. Specifically. the washing of produce with soap and other substances was promoted in the early stages of the pandemic through YouTube videos. There- fore. we conducted a study to analyze produce washing messaging in YouTube videos posted during. compared to prior to. the COVlD-19 pandemic. Videos were identified via targeted keyword searches. Produce washing meth. ads were coded and classified according to government recommendations. A total of 100 YouTube videos were identified and analyzed: 56 videos were posted during the pandemic and 34 before the pandemic. Of the 100 videos. 70 contained nenfactuel information about produce washing. Videos posted by bloggers were more likely to contain nonfactuel information compared to videos posted by the government and organizations {78 versus 2.9%]. Videos posted during the pandemic were more likely to have nnnfactual information than those posted before the pandemic [56 versus 17%]. This study found that individual. bloggers contributed to the spread of misinformafion about produce washing in YouTube videos, resulting in potentially harmful behavior changes among consumers. Efforts are needed from food safety educators and public health officials to improve the accuracy of fund safety information disseminated on YouTube.